0–1 and Redesign Work Across Industries

0–1 and Redesign Work Across Industries

I lead projects from ambiguous requirements to shipped UI. This page is a fast scan of visual quality across industries, with clear ownership per project.

CLIENT

Swap | renault | USMc | Wanderly

ROLE

DESIGNER | ACD | Product Owner

RESPONSIBILITIES

DESIGN, CREATIVE

YEAR

2018-2025

MY CONTRIBUTIONS

  • I clarify decisions early (scope, constraints, success criteria)

  • I build systems, not one-off screens (components, tokens, patterns)

  • I ship in increments and protect production quality (QA, responsiveness, regressions)

Stage Five, eCommerce

Role: Lead design and build
Ownership: IA, visual design, Shopify implementation, conversion layout, content hierarchy
Outcome: Launched new product line with a site that matches brand tone and supports conversion paths

SolComms, Marketing site
Role: Design + development
Ownership: visual design, Webflow build, content structure, responsive QA
Constraint: Rebrand required speed, clarity, and low ongoing maintenance

Swap, Marketing site
Role: Strategy + development
Ownership: visual design, Next.js Sanity CMS, content structure, responsive QA
Constraint: Rebrand, Brand messaging overhaul, new ways of working.

USMMG, Marketing site
Role: Design
Ownership: visual design, location based search, content structure, responsive QA
Outcome: fully responsive and brand forward website with quick search for all locations and partners

WOW THESE ARE SOME COOL PROJECTS.

Renault, Mobile app
Role: Lead UX and UI
Ownership: app IA, core flows, UI system, prototyping
Outcome: Consolidated owner tasks into one app surface

Wanderly, Platform Mobile app
Role: Design + Design System management
Ownership: visual design, content structure, design system alignment to multiple verticals
Constraint: Rebrand required speed, clarity, and low ongoing maintenance

A man cannot understand the art he is studying if he only looks for the end result without taking the time to delve deeply into the reasoning of the study.

A man cannot understand the art he is studying if he only looks for the end result without taking the time to delve deeply into the reasoning of the study.

A man cannot understand the art he is studying if he only looks for the end result without taking the time to delve deeply into the reasoning of the study.

Miyamoto Musashi

Miyamoto Musashi

Miyamoto Musashi

MY CONTRIBUTIONS

  • I clarify decisions early (scope, constraints, success criteria)

  • I build systems, not one-off screens (components, tokens, patterns)

  • I ship in increments and protect production quality (QA, responsiveness, regressions)